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Why Us

Our History

Nice N Fresh is a family-owned business established in 1998 as a poultry wholesaler to the general food industry. Our goal has always been to supply quality fresh and frozen poultry products at competitive prices. Our customers range from butchers, supermarkets, food service companies, restaurants and cafes. We are proud of our extensive distribution network, delivering quality poultry in a timely and cost-effective manner throughout Victoria, South Australia and Western Australia.

Workers at a meat factory
NicenFresh delivery workers

History Flow

1998

Nice N Fresh was founded

First Nice N Fresh was established in Victoria.

2006

Rapid Growth to South Australia

The business has grown for the past years with the launch of our second branch in South Australia in 2006.

2016

Company Expansion to Western Australia

We expanded our business scope to better serve customers’ need to Western Australia.

Our Vision

To be Australia’s leading provider of high-quality, sustainable, and ethically sourced meat products, delivering exceptional value to our customers while supporting local farmers and communities. We aim to set the standard in the industry for innovation, reliability, and commitment to excellence, ensuring that every product we offer contributes to the well-being of both our customers and the environment.

Worker at a poultry factory line
Processing chicken

Our Mission

To provide Australian businesses with premium, responsibly sourced meat products, delivered with unmatched service and reliability. We are committed to fostering long-term relationships with our customers, suppliers, and local communities, while prioritizing sustainability, food safety, and the highest standards of quality. Through innovation and a dedication to excellence, we aim to exceed expectations and contribute to the growth of Australia’s meat industry.

Why Us

  • One-stop shopping point that have various choices of products from poultry, beef, lamb, quail, pork…
  • High quality and locally sourced meats
  • HACCP system qualified: upholding the highest industry standards to ensure quality and safety
  • Halal-friendly meat source
  • Same-day pick up for 2-hour pre-order
  • Free delivery 6 days per week
  • Friendly and helpful customer service team
Workers at a poultry factory